After spending years working in celebrated restaurants in NYC and California, Shaina and Joe Papach returned to their Midwest roots with a vision to transform the iconic Wisconsin supper club into a destination for a new generation, while remaining true to the format and approach.
The couple completely renovated an old baggage claim house nestled in the back of a historic train depot, which included its very own mid-century train car, now used as a private events space.
The name ‘Harvey House’ pays homage to the pioneer of railway dining, Fred Harvey, as well as Shaina’s grandfather. This sense of history and family guided the direction for the visual identity.
A custom typeface was created for the wordmark, accompanied by a pair of illustrated logos depicting the building and train car. The bright, cheerful yellow that adorned the train exterior becomes the primary brand color, and a set of vintage postcards from the hey-day of train travel were revived as playful souvenirs.
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Designed at Love & War
Role(s): Creative direction, Design, Brand illustration, Custom typeface, Signage design
Design support: Ilana Blady, Soomin Cha
Interior design: HOME Studios
Interior photos: Courtesy of The Harvey House
Visit The Harvey House website